How it started

NS is the national passenger rail service provider in the Netherlands. For Dutch Design Week, they reached out to Amsterdam design studio HeijltjesAkkaya to develop a novel concept on how an overcrowded rush hour train could contribute to a positive travelling experience.

What we built

In multiple hands-on design concept development sessions with HeijltjesAkkaya, we developed and tested different types of quiz questions and how train travellers interacted with them. The result is a game played in real time against the other people in your train carriage, with questions about the landmarks and areas you travel through. Scores are calculated in real time to determine a 'carriage champion' at the end of every leg of the journey.

The game was tested over 2 days with a host and props in the train from Amsterdam to Eindhoven, where the Dutch Design Week events were taking place.